PITTSFIELD — With investment income now covering one-third of its budget, the Berkshire Museum is back in supporters’ mailboxes with an upbeat report — and a different kind of “ask.”
The appeal will test public willingness to donate to a nonprofit whose leaders in 2017 opted to close operating deficits by cashing out much of its most valuable works of art.
In his first Annual Fund appeal since joining the museum as executive director last spring, Jeff Rodgers skips what he terms the typical money pitch. It is the first such campaign since the museum raised $53.25 million by selling 22 pieces from its collection.
“This has been anything but a typical year,” Rodgers writes.
Jeff Rodgers stands within “She Shapes History.” In celebration of the 100th year since women won the right to vote, the exhibit has gathered local voices who helped to make it happen, from Elizabeth Freeman to Susan B. Anthony. He imagines conversations in the galleries on winter nights over a glass of wine and guides welcoming visitors in museum-hack style. He came to the Berkshire Museum as executive director last spring, after serving as chief operating officer for the South Florida Museum in Bradenton, Florida. He has more than 20 years’ experience in museums, including the American Museum of Natural History in New York City.
Becoming an executive director of any generic nonprofit would pose challenges in this day and age but the challenges facing Jeffrey Rodgers, the new executive director of the Berkshire Museum, are unique and particularly formidable. He is charged with taking the museum forward following a controversial art sale that fractured the Pittsfield’s institution’s relationship with the community and with the larger museum and art world. If the museum is to succeed by any measure, the new executive director and the board of trustees will have to heal wounds that are deep and still open.
The museum’s decision to sell off cherished art, including work by Norman Rockwell, to raise money to pay off debts and pursue a “New Vision” generated a furor that extended well beyond the Berkshires. A state Supreme Judicial Court order issued in response to lawsuits attempting to block the sale allowed the museum to sell up to $55 million worth of art. With the departure of executive director Van Shields, Mr. Rodgers, the provost and chief operating officer of the South Florida Museum in Bradenton, Fla., was hired and arrived in Pittsfield a month ago with the controversy still smouldering.
In an editorial board meeting at The Eagle on Tuesday, Mr. Rodgers said the sale of 22 artworks brought in $53.25 million and that no further sales are coming (Eagle, May 8). All of the art works that had been up for sale but were not purchased are back in the museum, with the exception of one that is still to be shipped. The end of the sale of art won’t close any wounds but it should prevent them being widened any further.
PITTSFIELD — Now that the controversial art sales have come to a close, the Berkshire Museum team is focusing on infrastructure needs, and repairing relationships with the local and museum communities, Executive Director Jeff Rodgers said Tuesday.
The sale of 22 works from the museum’s collection brought in $53.25 million, about $1.75 million less than allowed by a Supreme Judicial Court order last year.
“We brought all of the art back in-house, so it’s all back with us except one piece, which is being conserved, and that will be shipped back to us,” Rodgers said. “We are done with that process.”
Larry Parnass, The Berkshire Eagle December 8, 2018
The Berkshire Museum agreed to pay its former executive director $92,000 to leave his post last June, a month after the institution sold a dozen of its most valuable works.
When Van Shields abruptly left the museum June 26, both he and his employer declined to speak about the financial terms of his departure, which came nearly one year after he trumpeted a “New Vision” for the 105-year-old institution that hinged on selling prized works from its collection.
PITTSFIELD — After taking the helm at the Berkshire Museum in 2011, Van Shields surprised his new colleagues by talking about “monetizing” the Pittsfield institution’s collection.
It took six years, but talk brought results: The museum holds $47 million in proceeds from recent art sales, with another $8 million expected. It seems a “mission accomplished” moment for Shields — and on that note he’ll bow out.
Trustees of the Berkshire Museum head into their first board meeting since selling artworks at a “turning point,” having raised more than $42 million to ensure their 115-year-old institution’s survival. But big decisions lie ahead.
Key decisions lie ahead, Berkshire Museum trustees say
Larry Parnass, The Berkshire Eagle June 6, 2018
PITTSFIELD — Trustees of the Berkshire Museum head into their first board meeting since selling artworks at a “turning point,” having raised more than $42 million to ensure their 115-year-old institution’s survival.
Electronic news from the Berkshire Museum June 2018
Our most important goal has always been to secure the future of the Berkshire Museum. We want to protect what we consider the museum’s most important asset: our open doors. Reaching that goal has proven more difficult than we could have ever imagined, but it is within reach, allowing the museum to remain the ‘window on the world’ founder Zenas Crane sought to provide this community.
Shuffleton’s Barbershop by Norman Rockwell is on its way back to the Berkshires, to the Norman Rockwell Museum, where it will be on public display. We pulled the painting from auction and agreed to accept a significantly lower price through a private sale that keeps this important work in the public eye. Twelve other works were sold, including two acquired by nonprofits where they will be on public display.